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34 Herramientas para monitorizar tu presencia online

Enviado por Manuel Gross el 31/07/2010 a las 10:42
Manuel Gross


online_pt_pic.jpgPor Roberto Carreras


Hace un tiempo escribí un post sobre herramientas para medir la Reputación en los medios sociales, que he ido actualizando según veía nuevas y nuevos posts sobre ello, de manera que ha quedado una lista lo suficientemente amplia que sirve no sólo para medir la reputación, sino también a la hora de localizar a los públicos en la red (Cómo descubrir tu comunidad online, Iván Pino), realizar informes sobre actividad en medios sociales, analizar la repercusión de una acción, etc.

 

Una de las claves en Internet y los medios sociales es la monitorización desde el inicio de la actividad, durante y una vez finalizada la misma, por lo que espero que éstas herramientas os sean útiles de verdad. Con la máxima de Jason Falls (que comentamos en Medir el ROI y los resultados de acciones en Social Media):



Jason Falls: “El problema de tratar de determinar el ROI de los Social Media es que tratamos de poner cantidades numéricas alrededor de las interacciones y las conversaciones humanas, que no son cuantificables”.




  1. Buscadores de noticias: Google Alerts, Yahoo Alerts, Moreover (interesante para seguir la actualidad por sectores), NewsIsFree.

  2. Buscadores de blogs: Twingly (microblogs), Technorati, Google Blog Search, IceRocket, Feeds4all, Blogdigger, Sphere, Linkloo, Wikio, menéame, Bitacoras.com, Ask.com, gennio, BlogPulse, Bloguzz, .

  3. Buscadores de microblogs: Twingly.

  4. Suscriptores RSS: FeedsForMe, Search4RSS, RSS Micro, Octora, Technorati, Feedster, Everyfeed, RSS Feeds, Google Reader.  

  5. Buscadores de tags: thagoo, Quintura, tagBulb, keotag, gennioTags.

  6. Marcadores y agregadores: del.icio.us, digg, bloglines, furl, reddit, menéame.

  7. Comentarios: Co.mments, backtype.

  8. Seguimiento de Buzz: Buzztrend, Buzznet, BuzzMetrics (de Nielsen)

  9. Buscadores en Redes Sociales: Linqia (busca blogs, grupos en facebook…), Sightix, Delver, Eurekster (personalizable, ejemplo Redes Sociales), Yacktrack, WhosTalkin, FriendFeed, Social Mention, filtrbox, BuzzGain (de pago).

  10. Twitter: todas las aplicaciones que están surgiendo entorno a twitter; las he decidido establecer como categoría independiente debido a la importancia que esta adquiriendo esta herramienta de microblogging en entornos corporativos. Algunas de ellas son: Twitter Influence Calculator, TweetDeck, Twellow, Twitter Search, twitt(url)y, FAVRD, Twitscoop, TwitLinks, Twist, tweetPad, Twitscoop, gridjit, Monitter, Grouptweet, TweetLater, tweetbeep… Podéis ver una completa selección de herramientas útiles para PR en el blog de Brian Solis.

  11. Buscadores en foros: Omgili, Buscaforo, Twing, DoFollow, Boardtracker, BoardReader.

  12. Conversaciones: Swotti, BlogPulse.

  13. Fotos y vídeos: flickr, YouTube, Vimeo.

  14. Análisis, Gráficos y comparativas de sites o palabras clave: Compete, Google Trends, Alexa, Quantcast, WebsiteGrader, GraphBuzz.

  15. Para buscar personas: 123people.

  16. ¿Qué opinan de ti? Swotti.

  17. Valora una web económicamente: Value My Web (Interesante porque mide como parámetros PageRank, Keywords y Social Media, y nos detalla las menciones que tenemos en blogs, Redes Sociales, etc.)

  18. Específicos de Social Media: Techrigy, Surchur, Jahoot.



Además de estas herramientas, podéis ampliar información en:

 


  1. Gestor de Reputación Online de Albert Barra, que genera fuentes RSS según criterios de busqueda procedentes de un gran número de buscadores y redes sociales (Google News; vídeos de YouTube; del.icio.us; flickr; etc.)

  2. Sistemas de medición en redes sociales, Javier Godoy

  3. Métricas para medir las redes sociales, Javier Godoy

  4. Conversation Rate: midiendo si un blog es de verdad social, Javier Godoy

  5. Un método práctico para medir una campaña en Social Media (I), Juan Manuel Ramírez -Janes-

  6. Herramientas para escuchar lo que se dice de tu empresa y medir tu reputación corporativa, Blogs Corporativos

  7. Sistemas de medición para campañas de publicidad en Social Media, Locos por los bits

  8. Social Media Metrics, The Social Organization

  9. How to track YouTube videos, Search Engine Journal

  10. EXCELENTE RECOPILACIÓN DE POSTS: Social Media Metrics Superlist: Measurement, ROI & KEY Statistics Resources, Interactive Insights Group

  11. Social Media Analysis Comes Of Age With An Association, PR Communications

  12. 8 Tools to Track Your Footprints on the Web, ReadWriteWeb

  13. Web Site and Social Media Metrics You Should Monitor, PR Blogger

  14. Measurement, a priority for online communities, Jeremiah Owyang

  15. 33 free trend tracking tools, Traffikd

  16. Top 10 Free Tools Monitoring you Brand’s Reputation, Mashable



Si te ha gustado este post y quieres seguir lo publicado en este blog puedes suscribirte a las entradas con tu lector de RSS o recibir cada actualización en tu correo electrónico.

26/02/2009

Sobre mí: 
Blog de Roberto Carreras Consultor Comunicación - RRPP - Comunicación 2.0 - Web 2.0 - Social Media - Profesor Colaborador en la UOC - Colaborador de la revista Yorokobu y del blog de Territorio Creativo
Contacto: Contacta conmigo por mail .

.................................................................

Fuente: Roberto Carreras  
Imagen: Online monitoring 

 

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4 Herramientas para community Managers

Enviado por el 05/10/2010 a las 13:50
Manuel Gross

Herramientas para community Managers

La figura del Community Manager es importante en la medida que la comunicación entre empresas y clientes se hace más compleja a través de Internet. Recuerdan cuando antes sólo se necesitaba de un correo electrónico y tener una página web, aún era una cuestión de lujo, en la actualidad se hace necesaria la presencia en Internet a través de sus múltiples servicios sociales y realizar una administración adecuada de los mismos es crucial.

Hootsuite: administrar múltiples fan page en Facebook

Es un administrador de redes sociales, cuenta con la opción de ingresar varios perfiles de diferentes redes sociales como: Twitter, Facebook, LinkedIn, Wordpress, My Space y Foursquare. Sus opciones permiten realizar todo un monitoreo de rede sociales, sacar estadísticas, se integra con Analytics, menciones de la marca o persona y cuenta con una versión gratuita (limitada) y otra de pago (ilimitada $5.99 al mes).

Hellotxt: actualiza tu perfil desde dispositivos móviles

Esta es otra opción de administración de redes sociales, se integra con Web, funciona en dispositivos móviles, permite el acceso a correo, chat y cuenta con una aplicación para instalar en la computadora. Además, su servicios es gratuito y cuenta con un API y documentación por si te interesa seguir desarrollando.

Ping.fm: actualiza desde el GTalk

Es una de las opciones de administración de redes sociales más populares en el medio, al igual que las anteriores permite agregar todas las redes sociales a su servicio, funciona para dispositivos móviles, administra correos y te permite chatear.

Kazle: administra más de 5 perfiles sociales

Es una plataforma que te permite administrar las múltiples redes sociales, su panel es muy fácil de utilizar e instalar. Es un servicio gratuito y al igual que las opciones anteriores facilita la actualización de información de las cuentas sociales de una empresa, marca o persona.

La comunicación a través de Internet se vuelve más compleja para las empresas y se requiere de un administrador de estos diversos canales sociales de comunicación. Por ello, si tu eres el Community Manager de una empresa, marca o servicio te recomiendo que aparte de realizar lecturas, revises estas herramientas que te permiten administrar los perfiles sociales.

 

Licencia CC del contenido

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100 herramientas para monitorear la web

Enviado por el 29/09/2010 a las 23:11
Manuel Gross

100 Media Monitoring Tools for PR

Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee. When it comes to media monitoring and analytics, it’s really hard to choose. Some offer in-depth features, but the price is too high; those that are free are not always that complete, or fast enough, or in-depth enough. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box.

  1. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns.
  2. Cymfony’s Verismo helps PRs demonstrate their success in simple, clear metrics. The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. This VRIS Model, or Verismo, defines and weights these elements in collaboration with the client in a model that aligns PR results with business goals.
  3. Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media.
  4. Actionly is a Social Media Monitoring dashboard and listening platform. On Actionly you can monitor what people are saying about your brand, products or industry terms on various social media channels such as Twitter, Facebook, Flickr, YouTube, Google Buzz, Blogs, and News.
  5. Digimind provides a comprehensive suite of tools to support the repetitive tasks of competitive intelligence – including data collection, information management, data analysis and publication – while supporting all Internet formats – web pages, invisible web, blogs, forums, RSS feeds, etc.
  6. J.D. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. Comprehensive analyses identify competitive issues and barriers to adoption, as well as how different segments relate to or are impacted by the specific product or topic.
  7. Jive enables real-time visibility of competitor issues and commentary. Discover product gaps and vulnerabilities. Exploit them instantly by engaging and commenting. Steal customers away.
  8. Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry and competitors in Twitter, YouTube, Flickr, news websites, forums, MySpace, Facebook and much more. Track sentiment, create a database of key influencers and then keep on top of the buzz.
  9. Tracking millions of daily micro-conversations from the real-time social Web, ContextVoice helps you get business intelligence and real-time insights and analytics about consumers.
  10. Buzz Manager constantly searches the internet for information about your organization or specific individual subjects. It measures and analyzes the “Buzz,” and then accurately presents the results in time saving, easy-to-use reports.
  11. Echo Sonar – monitor, evaluate and act with up to the minute news, broadcast and social media (blogs, forums, micro-blogs & online discussion) analysis. This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies.
  12. MotiveQuest is able to “see” the “peaks of passion” in online conversations to understand customer motivations.
  13. ComMetrics – Relevant blog metrics for diary, personal and business blogs
  14. Chatterscope is an alert and analysis platform for brands to track their reputations on Twitter. It uses sentiment analysis to alert you about positive or negative mentions of a brand, and then provides historic trend analysis of those mentions.
  15. CustomScoop PR Measurement Solutions: ClipIQ online news clipping and blog monitoring was designed with PR Measurement in mind, providing clients with a wide range of reporting and analysis tools. BuzzPerception provides in-depth analysis reports that help you measure the success of your public relations campaigns.
  16. Alterian SM2 is extremely versatile with a variety of easy-to-use reporting options that have drill down capabilities for more targeted analysis. SM2 automatically determines the sentiment of a conversation, so you know exactly how people are feel about your brand.
  17. BrandsEye not only traces and assesses your online presence but provides you with a real-time Reputation Score for both you and your competitors. This allows companies to monitor the sentiments and opinions of their own customers, while making educated judgements about how to respond to attacks on their online reputation.
  18. Cognito Analytics is a highly targeted, accurate and reliable service for companies in the financial sector to track and improve their media profile.
  19. Kontagent – deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.
  20. Imooty was developed with a grant from the German Ministry of Economics and Technology in 2008. PR professionals and marketers, gain real time insights on the latest news and trends that matters to them. Set your goal, define the tasks and milestones, and create accountability within your team.
  21. BlogScope is an analysis and visualization tool for blogosphere which is being developed as part of a research project at the University of Toronto. It is currently tracking over 50.36 million blogs with 1307.00 million posts.
  22. Brandmetric – Spanish brand-monitoring platform which tracks relevant topics on blogs, video and photo sharing web sites, in real time.
  23. MetaTale is an advanced social media analysis tool, allowing you to locate your market’s key influencers. Dutch only – English version TBR.
  24. LexisNexis provides its Analytics capability, which automates sentiment analysis and influence rating, to monitor and measure reputation by analysing comment on web sites, social media and traditional media. LexisNexis Analytics is now integrated with Augure’s campaign and workflow tools, ComSuite and ComDecision, which will allow PR professionals to track and respond to online coverage immediately.
  25. Mamba IQ tracks brands, companies, products and people. Reads and understands what is written across blogs, forums, news sites, social media, audio and video.
  26. ALPACA consists of web spiders that mine the entire Internet looking for topics of conversation, deep into the Internet to look for data that even the major search engines (Google, Yahoo, etc.) do not and cannot return. It features sentiment analysis, natural language processing and more. Created by wool.labs.
  27. AMP provides marketers monitoring tools across the social web, and then allows relevant information to be actionable. View, monitor and moderate performance across major social networks – Facebook, Twitter, blogs, and more.
  28. Cligs: Short URLs with analytics, social media monitoring and geotargeting. Cligs has been recently aquired by Mister Wong, a social bookmarking service with portals in 6 languages and over 7 million monthly users globally.
  29. Converseon is a multiple-award winning full service social consultancy that helps leading brands “join the conversation” to meet business objectives. Converseon provides the listening/engagement technologies (Conversation Miner™), organizational consulting and engagement/activation services to provide a unique “end to end” social solution for leading enterprises.
  30. Context Optional provides a full suite of tools for managing effective social marketing campaigns. The Social Marketing Suite is the first integrated tool for marketers to launch, monitor and measure marketing campaigns on Facebook.
  31. NM Incite products act as the building blocks for the services and solutions that uncover and integrate data-driven insights culled from a 130 million blogs, social networks, groups, boards and other CGM platforms.
  32. MutualMind is a web application that helps businesses and marketing companies monitor as well as promote brands on social networks while providing actionable analytics and insights to increase social media ROI
  33. Marchex Reputation Management easily tracks and analyzes online listings, comments, critiques and glowing reviews about your business — all in one place.
  34. With Media Control Center, you gain access to the most complete media monitoring service available and bring unprecedented control to your communications efforts. By merging all of the needed tools into one dashboard, you can review, organize, analyze, share, and store your broadcast, online news and social media mentions.
  35. Campaign by Visible Measures is the industry-standard solution for online video campaign performance measurement. Campaign provides complete performance measurement, actionable data, and competitive benchmarking for your online video campaigns. Campaign comes with an always-on dashboard for monitoring in-market campaign performance.
  36. Covario Social Media Insight™ helps an advertiser understand how fast its marketing messages are penetrating its customers, understand the level of people receiving the marketing message, understand how far its marketing message is going, and how fast its growing, understand its overall corporate, brand(s) and/or product(s) perception in the marketplace.
  37. Realmon9 is the first Google app for monitoring social media. Developed by Web2express.org to help organizations to build custom social media monitoring pipeline and social CRM.
  38. Recorded Future‘s linguistics and statistics algorithms extract time-related information and through temporal reasoning helps users understand relationships between entities and events over time, to form the world’s first temporal analytics engine.
  39. Netpinions™ consumer buzz tracking service provides an effective, time-efficient, and economical way to identify what consumers are saying about a company or its products
  40. Evolve24 integrates best-in-class content collection & listening technology, communications measurement and outreach tools, and text analytics engines to produce the business intelligence platform: The Mirror Dashboard and Analytics Suite.
  41. Integrasco provides media monitoring solutions and insight through analysis that helps you measure and manage how you and your company are perceived in social media – and what you need to do to build and maintain your reputation.
  42. IBM SPSS Modeler Professional makes it easy to discover insights in your data. Its simple graphical interface puts the power of data mining in the hands of business users while high-performance capabilities increase analyst productivity.
  43. Reputation 2.0 (Italian) – social media monitoring platform, with a focus on reputation management.
  44. RESONATE collects from blogs, Twitter, Facebook, mainstream news, forums, comments, video and image sites – all public data, then tracks and trends key performance indicators such as sentiment, influencers and demographics.
  45. RowFeeder can track any word, phrase, hashtag, or username on Twitter and Facebook, analyzing the performance of a specific social media campaign for reach, participation, and engagement.
  46. Radian6 is the complete solution for your organization’s social media monitoring and engagement.
  47. Reputation Defender – constantly search the Deep Web for references to you that Google won’t find
  48. OpenMic collects, analyzes, and reports rich and relevant insights derived from multiple channels of customer interaction including social media, emails, text messages, voice-to-text comments, web forms, and surveys.
  49. PR specialists use Press Army to monitor their customers brands; to quickly identify key issues, understand consumer opinion, identify opinion leaders and plan appropriate strategies and responses.
  50. Use RepuTrace™ to Monitor, Analyse and Measure the timely retrieval of intelligence from Web sites, blogs, chat rooms, social networks and media worldwide that would otherwise take your workplace precious time to compile.
  51. The first intuitive, enterprise-grade social media solution 100% for hotels, Revinate brings order to the chaos of guest reviews, online reputation and social media marketing.
  52. Sprout Social is more than a brand monitoring tool. It offers a dashboard that allows users to store all their social media connections in one place, complete with history, notes, and more.
  53. SNS can help you manage complete aspects of social communications on multiple Facebook and Twitter channels. These aspects include content management, feed/RSS automation, user engagement, marketing campaigns, real-time click-through stats, brand monitoring, etc.
  54. StartPR helps you find, manage and respond to mentions of your company, your brand, your products, your service and your people online. StartPR is the easier, more effective and more organized way to keep up to date and engage with bloggers and social networks users.
  55. SkyGrid solves information overload for all of us, by providing you with the ability to see what events, people and topics are spreading the fastest across the Internet through a “stream browser.”
  56. smmart – Spanish social media analytics tool.
  57. Social Media Metabase monitors more than 1.3 million social media sources including blogs, podcasts, social video, photo sharing sites, microblogs, wikis, reviews, and forums–culling out 1.2 million posts daily.
  58. Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
  59. Social Radar allows you to track, measure, analyze, and understand chatter from all over the Web in an easy-to-use web-based control panel.
  60. Silverbakk Briefing Room is a monitoring and analytics tool for companies that are interested in what information that creates engagement and social activity. The platform monitors Facebook, Twitter, microblogs, real time video services like Bambuser and Qik, Flickr, Photobucket and many others.
  61. Scup – Brazilian social media monitoring company. Monitors Twitter, Blogs, Flickr, YouTube, Yahoo Answers and many others. Focus on analytics and sentiment analysis.
  62. Sentiment360 provides a holistic, business driven solution for new media analysis and response. Customers can monitor the online pulse of their brands and products down to the most detailed levels using a range of customizable, Sentiment360 powered dashboards.
  63. SentiMetrix measure sentiments or opinions expressed in the electronic media (such as news, blogs, newsgroups) worldwide.
  64. Socialytics provides rich insights into your social media marketing effectiveness. Powerful, flexible, and easy-to-use features let you visualize and analyze the results of your social marketing programs. With Socialytics you can optimize your targeting and messaging, strengthen your social marketing initiatives, and design more effective campaigns.
  65. SocialPointer provides Real-Time Social Media Monitoring tools for marketing agencies & individuals and enables them to track, monitor and respond in Real-time to relevant social mentions and user conversation.
  66. SocialSense mines social media data to fuel insights that drive better marketing decisions.
  67. SocialSenseFB taps into Facebook’s Graph API to deliver insights from your brand’s Facebook Pages.
  68. Social Sniffer is an online tracking tool for social media sites like Twitter, Facebook, MySpace, Digg etc. It keeps track of your profile and gives you results in a chart to easily visualize your profile progress.
  69. Spredfast is an enterprise-class solution that empowers your company or organization to communicate across all of your social media channels, measure the effectiveness of each conversation, and prove the value of social media.
  70. SocialTALK helps you better manage and measure your social media presence and impact.
  71. SWIX helps companies measure and manage their social media marketing campaigns.
  72. Symscio offers a fully integrated measurement system that gives you the power and flexibility to know how your brand is being positioned at any given moment. Email reports, view presentation ready dashboards, and filter to view the segment of coverage that matters to you.
  73. Sideline from Yahoo! monitors real-time mentions of specific keywords, brands or names. Sideline is an Adobe® AIR™ desktop application built with the Yahoo! User Interface Library (YUI). It allows users to create and group custom queries by topics of interest.
  74. Sysomos provides public relations agencies with a powerful set of analytic tools to access billions of conversations – both historical and real-time.
  75. Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information for its clients.
  76. YackTrack allows users to search for comments on their content from various sources or other blogs that talk about their content. YackTrack currently supports Blogger/Blogspot, Digg, Disqus, FriendFeed, Google Blog Search, Google Reader, Identi.ca, IntenseDebate, Mixx, Reddit, StumbleUpon, Technorati, Twitter, TypePad/MoveableType and WordPress blogs.
  77. Tweetlytics – social media monitoring & analytics for Twitter & Facebook.
  78. ThoughtBuzz helps you determine what’s important and what’s just noise.
  79. Tattler allows users to: effectively monitor topic mentions on the Web; discover the most active and influential sources discussing the topic; and track trends.
  80. Tealium Social Media – a new service that lets social media marketers and PR professionals measure the true ROI of their activities.
  81. Terametric collects and analyzes data from online, offline and social marketing channels to calculate performance as ROI. The application delivers findings through an on-demand Saas platform using interactive dashboards and data visualization to allow users to view high-level, overall results and drill down into tactical, channel details.
  82. TweetReports helps users track customer sentiment, receive real-time search results, analytics, reports, or research SEO keywords to attract a larger audience.
  83. TweetTwain constantly monitors Twitter public timeline for brand mentions, and offers other advanced features for Twitter power users as well.
  84. Twitalyzer is the leading provider of measurement and analysis services for Twitter.
  85. The twendz Twitter-mining Web application uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in.
  86. Tweettronics offers powerful Twitter metrics and brand monitoring tools that are simple to use.
  87. TweetLevel is a Twitter measurement tool created by @jonnybentwood and @alexparish at Edelman, that measures an individual’s importance on Twitter.
  88. Trackur monitors just about every mainstream and social media outlet on the web. Newspaper articles, magazines, blogs, images, video, and Twitter are just some of the types of content Trackur monitors. It also features trends, sentiment tagging and more.
  89. Trendrr allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time.
  90. TrendyBuzz – French based online monitoring tool, searches and analyzes about 1 200 000 active sources. Metrics, sentiment analytics and clippings also available.
  91. SlideShare Pro features analytics with detailed stats for each presentation, document and videos, and also a “track buzz” service that allows users to find out who is sharing their content on Twitter and Facebook.
  92. Whitevector’s Site Metrics service provides information about web sites where consumers address particular interest towards different product and service categories. The information helps in both mapping out online environment for a chosen category as well as in finding relevant web sites where a marketer could reach interested consumers.
  93. uberVU community metrics and analytics – return whole conversations in a single thread – not just the post (like on Google blogsearch), but comments to the post from all over the Web – blogs, Twitter, Digg, FriendFeed, Reddit and a lot more.
  94. WebDig is a next-generation business intelligence and analysis engine that finds, aggregates, and interprets an exhaustive source of digital word-of-mouth (WOM) content.
  95. WebClipping is a media monitoring and analytics company that tracks and analyzes millions of online voices from traditional media, new media, social networks and blogs.
  96. Viralheat is a social measurement platform that covers hundreds of viral video destination sites, Twitter, and millions blogs & websites.
  97. VanksenWatch a SaS platform focused on counterfeit monitoring, buzz monitoring and e-reputation management, conversation audits, competition monitoring, influence marketing and community management.
  98. Vocus PR – track and evaluate company, product and spokespeople mentions, monitor issue response, check on industry trends, and track competitors.
  99. Visible Technologies – media monitoring platform preferred by the likes of Microsoft to monitor buzz and connect with people who might influence buying decisions. The application identifies ‘influential’ bloggers and the number of people they reach.
  100. Trends by Visible Measures is a unique Web-based application for benchmarking online video ad campaign and content performance. Trends allows you to understand, review, and compare the effectiveness of hundreds of online video campaigns across a full spectrum of performance metrics.

About the Author

Liliana Dumitru-Steffens is public relations consultant for Pamil Visions PR. She writes for Everything PR since January 2009. Previously she worked for My-tronic GmbH and Unilever Romania. Email Liliana at lsteffens [at] pamil-visions [dot] net.

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Posicionamiento Natural en Buscadores (SEO)

Enviado por el 19/08/2010 a las 23:32
Manuel Gross

Introduccion al Posicionamiento Natural en Buscadores (SEO)

Publicado por jmerodio | Publicado el Posicionamiento en Buscadores | Publicado en 19-08-2010

Quiero compartir con vosotros la presentación que he realizado hoy en el Webinar de Meeting+ donde he hablado acerca de qué es el posicionamiento en buscadores,  cómo funciona Google y de qué depende que una página salga antes que otra en sus resultados de búsqueda. Además aprenderemos los conocimientos básicos para saber qué es lo que debemos tener en cuenta para tener una web optimizada para buscadores y para saber si una empresa a la que contratamos para que nos lleve el posicionamiento, está haciendo las cosas bien o no.

 

Sigue...

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15 Web Alternatives to Desktop Software

Enviado por el 09/08/2010 a las 23:58
Manuel Gross

15 Web Alternatives to Popular Desktop Software

Ken Shi on July 26th

Web applications have come a long way. They used to be amateur imitations of their desktop counterparts, with only one or two functions and not at all practical. But my, have these web apps grown. Web apps these days have become so powerful and useful that in some cases, they’ve begun to replace desktop software.

Desktop programs are great and all, but they don’t provide the same benefits as web apps that make use of cloud computing. With most web apps, you only need a browser and an internet connection to access all your data online. That beats having to install annoying programs any day. To give you a better sense of how useful web apps have become, I’ve compiled a list of web tools and apps that can very well replace some desktop programs. I hope you take the time to try them all out. You’ll be surprised how well they work.

Without further ado, here are some great web alternatives to the popular desktop programs we all love.

 

Sliderocket

Replaces: Microsoft PowerPoint

SlideRocket

Sliderocket is a fully functional presentation web app that allows you to create, manage, edit, and share presentations on the fly. It offers many of the same features present in PowerPoint and then some. Sliderocket is an awesome tool and if you want to read more about it, take a look at our in-depth review of Sliderocket.

Acrobat.com

Replaces: Microsoft Office, Adobe Acrobat

Acrobat

Acrobat.com is a suite of web applications by Adobe that replaces your office suite. The online suite includes services like Buzzword, Tables, and Presentation which replace Microsoft Word, Excel, and Powerpoint respectively. Acrobat.com also offers other features, allowing users to convert files into PDFs, hold online meetings, and collaborate with one another. All of its services are free (with some limitations), but users can subscribe to different plans for more features. Check out the pricing section for more details.

Aviary

Replaces: Adobe Photoshop, Illustrator, Soundbooth

Aviary

We have already covered a list of online image editors, and of that list, my favorite would have to be Aviary. The Aviary web suite offers powerful tools that allow you to edit images, vectors, and even audio! Take a look at the huge list of the tools included in their suite:

• Phoenix: Image Editor
• Toucan: Color Editor
• Myna: Audio Editor
• Peacock: Effects Editor
• Raven: Vector Editor
• Falcon: Image Markup
• Roc: Music Creator. Check out our in-depth review of Roc.

Mint

Replaces: Quicken

Mint

If you’re still using Quicken to manage your money, it’s time to toss it out and move on to the better solution: Mint.com. Mint is a very popular personal-finance tool that allows you to keep track your credit card transactions, balance your budget, and create charts or graphs to help you visualize your spending. Mint is the free and secure way to manage your money online. In fact, Mint has been so successful that the makers of Quicken and TurboTax purchased it in 2009. What are you waiting for? Hurry up and sign up!

Kongregate

Replaces: Desktop Gaming

Kongregate

Forget about your desktop gaming – why waste space when you can play awesome games online? Kongregate is an online gaming community with a library of over 30,000 flash games. Not only do you have access to a variety of games, but you can also gain points, chat, and unlock achievements for the games you play. Developers can upload their own games and even make money off ad revenue for their games! If you’re looking for more online games to replace desktop games, take a look at our game roundups.

JayCut

Replaces: Video Editing Software

JayCut

JayCut is a very easy to use and powerful online video editor. With Jaycut, you can create videos with the same tools used in desktop programs. Add clips, transitions, audio, effects, and more with their simple UI. When you finish editing a video, you can choose to download it or export it directly to YouTube. Export up to 20 videos a month with 2GB of storage under a free plan, or pay monthly for a better plan.

WobZip

Replaces: Unzipping Software

WobZip

Have you ever tried to open a compressed file only to find out you don’t have the right unzipping software to do the job? In comes WobZip, an online tool that helps you uncompress your files. It supports a variety of compression formats, including the popular ZIP, RAR, and 7z formats. You can upload a zipped file from your computer or direct WobZip to a URL. The best part? WobZip will scan the files using BitDefender to make sure there isn’t a nasty virus lurking around.

Zamzar

Replaces: File Conversion Software

Zamzar

Instead of downloading dozens of different programs to convert a file, you can always use the Zamzar, the free online file conversion tool. Can’t open a crucial .docx or .pptx file and your boss is screaming in your ear? No problem, just upload and convert your files using Zamzar. Zamzar supports dozens of image, document, video, and music formats and is the only tool you will ever need to convert files.

Hulu

Replaces: TV Tuner Software

Hulu

I’m a cheap guy who spends all his time on the computer. How could I watch my favorite TV shows without leaving my computer? Well, I could purchase a TV tuner and install their lame software or I could head to Hulu.com and watch my favorite shows for free. Hulu is a website that offers streaming video of popular TV shows and movies in the US. It is ad supported, but allows you to watch your favorite shows from the comfort of your computer. Although Hulu is a U.S. only website, there are ways to access Hulu from outside the U.S.

Meebo

Replaces: Desktop Chat Clients

Meebo

With Meebo, you can chat with your friends from anywhere as long as you have a browser and an internet connection. Meebo is an online tool that allows you to login to any major IM network, including AIM, MSN, GTalk, and Facebook. You don’t even need to create an account, just input your IM information and you’re ready to go. If you take the 20 seconds to set up a Meebo account, you can login to multiple accounts at once. This sure beats downloading and managing three IM programs at once, doesn’t it?

TokBox

Replaces: Video Chat

TokBox

TokBox is an online video chatting app that enables you to chat with up to 20 people for free. There are no downloads required, just sign up and start a video chat! Invite your friends via social networks or IM and set up a chat in just minutes. TokBox is free to use, but if you’d like more options, you can sign up for monthly plans. TokBox may be free, but you’re going to need your own microphone and webcam.

Moof

Replaces: iTunes

Moof

You may have a huge iTunes library, but what happens when you go out and forget to bring your iPod along? Moof is the solution. Moof is another web app that streams music online, but I think of it as an iTunes alternative. You can export your entire iTunes library as an .xml file and upload that to Moof, so you can have a full backup of your music online. Where does Moof get all its music from? Youtube. Yeah, I know, it’s a little disappointing, but the quality isn’t that bad. Don’t like Moof? Check out our roundup of the top apps for music streaming.

ESET Online Virus Scanner

Replaces: Anti-Virus Software

ESET

While the ESET Online Virus scanner is a great alternative to Anti-Virus programs, you shouldn’t literally replace your Anti-Virus program. Think of this tool as a backup tool, in case your Anti-Virus software malfunctions. Made by the folks that brought you NOD32, the ESET online scanner uses the same threat signatures as NOD32 and allows you to scan your computer from your browser. It may take a while, but after the scan, suspicious files will be quarantined for you to restore or permanently delete. A great tool for your security toolbox.

Bitlet

Replaces: BitTorrent Client

BitLet

When you don’t have access to a BitTorrent client on your computer, you can use the BitLet app to download your torrents. BitLet is a Java based file sharing protocol that allows you to download torrent files from your browser. Just upload a .torrent file from your computer or direct BitLet to the torrent URL and it’ll do the rest for you.

iCloud

Replaces: Operating System

iCloud

We’ve already covered dozens of web alternatives to desktop software, but why not go a bit further and include a web app that replaces your entire operating system? Meet iCloud, the future of operating systems. iCloud is a very slick web operating system that gives you access to hundreds of built in applications, including an office suite, a media player, a chat client, nifty games, and much more. You have 3 GB of free storage and can opt to buy more if needed. You can get everything you need in this web OS. For those of you interested in Web OSes, be sure to read our article about other operating systems that utilize cloud computing.

Conclusion

As the world turns to cloud computing, we’re only going to see more and more web apps that function like their desktop counterparts. I’ve only listed a few of the web alternatives to desktop software, and I’m sure there are many more out there. As these web applications become more powerful and appeal to the masses in terms of functionality, we may soon see a decline in desktop programs as we all move towards the web and the cloud. Is this the end of desktop software? Who knows, we’ll have to wait and see.

Do you use any web apps in place of desktop programs? What do you think is going to be the future for desktop programs? Share your comments below!

Like the intro. image? Get the high resolution vector at GraphicRiver.net by author iqbalbaskara.

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